Gencom Technology Ltd

Organisation: Gencom Technology Ltd

Scenario: Gencom Technology Ltd is a global company started in and still managed from New Zealand. They provide customers such as TVNZ, Maori Television Service (MTS), the Americas Cup International Broadcast Centre, BBC News and On Site Broadcasting (OSB) with integrated broadcast and multi media solutions.

Gencom Technology Ltd require dynamic, hi impact marketing information for a technically savvy audience. The material supports personal representatives around the world and while organisational material is used, the fast pace of change in the industry often necessitates information to be developed and distributed to a single event anywhere in the world.

Williams Unlimited works in partnership with organisations such as Gencom Technology Ltd to provide customised solutions which complement internal capabilities and offer an external perspective.

Features:

1. Hard copy A4 booklets featuring represented organisations is a specific field of business, Gencom Technology call them ‘line cards’;

2. Newsletters focused on a specific field of business are distributed on a regional basis;

3. Database development and support.

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